Producteer

The merger

2011-12-19T06:18:00.000-08:00

As I'm planning to revive my blogging habit, I have decided to blog from a single blog address - http://anura.blogspot.com I want to maintain a single identity in the blogging world rather than managing two different blogs for professional and personal reasons. For those who have bookmarked this blog, please update the URL to http://anura.blogspot.com. I plan to retire this blog by end of this month.

Is hiring the be-all and end-all?

2011-11-24T04:41:00.000-08:00

I came across an interesting article a few months back on the difficulties that startups face in hiring good developers. I think "retaining" good developers is also equally important, given the scarcity and attractive offers from large organizations and other startups. I want to address the trivial-but-often-overlooked issues that make a lot of difference in the long run. These issues and suggestions will be applicable to startups with a defined business model and an established core team that is already into execution mode.

The new developer should feel "at-home" right from the first day. HR/Admin in-charge should ensure the IT requirements are addressed before hand so the person has access to his desktop/laptop right from the moment he steps in. A designated space should be made available based on the team members with whom the new hire is supposed to work with. "Sit where there is space" kind of an attitude by the hiring manager could be a turn-off on the very first day.

However busy he might be, the hiring manager should take the time and effort to introduce the new developer to other team members. He should make the new person feel comfortable, appreciate the challenges and learnings of working in a startup and not be intimidated by the work pressures and late working hours required. The manager can also plan for an informal meeting where he takes the new hire out for lunch and explain his role and expected contributions in the next six months.

The developer, having decided to work for a start-up comes in with a lot of expectations on opportunities to grow. A formal training programme should be organized to give an overview of the company’s business model, the current challenges, the organization/team structure and explain where the new hire fits into this whole model. This gives the developer much more understanding of the business and a broader scope where he can apply his skills and explore his potential. Through this training programme, he should get introduced to the technical leads, designers, product managers and project managers who could explain how the development process works in this startup.

Another big turn-off could be blindly handing over the code base and asking the new developer to dig into it to figure out the implementation and fix the existing bugs. A senior technical person should take the effort to explain the architecture of the product and share the thought processes that went behind the design. I'm not suggesting to "spoon-feed" but rather help the new hire to get started in a phased manner that would enable him to understand and appreciate the nitty-gritties of the product/architecture.

The first 90 days period is crucial for both the company and the new hire. If the developer doesn’t get a clear picture on where he fits in and what his responsibilities are within those 90 days, he will lose interest. Either he might drag along with the job for a few more months or start to look out for other opportunities.

The interesting aspect of working for a startup is the dynamic nature of the work, the role and the priorities. There could be new areas of interest which the developer might want to explore and that could also align with the organization's priorities. So it makes sense that the goals assigned to the new hire are established only for a short term and not really span out for the entire year.

I firmly believe that hiring the right set of people and establishing an inspired team can catapult a startup to greater heights. Please comment if there are any other finer points that startups should focus on in terms of post-hiring processes.

Empathy - who has it?

2010-11-14T18:39:00.000-08:00

In the recently concluded Product Manager's Conclave event at IIM, Bangalore, there was a panel discussion on qualities required in a product manager. One specific quality that really made a lot of sense was "Empathy towards customers". However, I'm still not sure how an interviewer gets to validate this quality during an interview for a product management opening.

As a product manager, we interact with customers and try to understand their current problems. If more customers complain of a certain problem, we give a higher priority towards solving it. Nothing new, it's just the basic driver of prioritization. But I believe the quality of empathizing with your customers is not just restricted towards product managers. Everyone in the organization needs to have this quality. I've been reading this book - Linchpin by Seth Godin and he talks about a powerful concept called Emotional Labor. A line that Seth highlights is that "In most jobs that involve a customer, you are getting paid only to do emotional labor". Aren't emotions the key differentiating factor between humans and machines? In an era where every task is getting to a programmable status, emotional quotient (EQ) can become the sole savior, in my opinion.

Talking about empathy and how every individual is expected to have this quality to make a difference to a customer, a product manager can take the lead in enabling other team members embrace this quality. A few ideas which you can explore:

When you communicate the product requirements to the design and development teams, ensure you first talk about the customer pain points and how their current alternatives are creating problems leading to certain negative outcomes - manual effort, loss of time, dependency on other third parties etc.

The same also needs to be communicated to the QA teams as well. Going over the requirements and possible test scenarios come in later. For every product requirement, provide a clear background on why it is important for the customer.

It would also be better if you can take along a developer or a designer during your customer visits. They get to experience a slice of the customer's problems in person which would help a great deal in designing the right solution.

If you have other ideas related to this topic, please comment.

Product Camp - Bangalore Oct 23rd 2010

2010-10-25T05:22:00.000-07:00

It didn't start out as expected, thanks to two flat tires our car ended up with. We missed out on the opening keynote since we reached the venue only at 11 AM. But the event turned out to be a very good experience. On Saturday, a bunch of people including me and my husband turned up at Yahoo! Bagmane Tech Park to participate in Bangalore's first product camp. Because of the delay, we could just catch up the last few points of the session by Vihari, Product Manager from Google. His topic was on product design. It was good to see that he recommended balsamic for low fidelity prototyping.

Key Take-aways from this session:
   * One of his points was on cognitive walkthrough technique with customers. When you are showing a demo or conducting usability testing with customers on new product features/flow, ask this question - "Before taking action, what do you expect to see?" Were customers able to guess the flow as designed? This will provide good insights related to discoverability.
   * "Keep desirability uppermost while balancing feasibility and viability". What makes a product (or a product feature) desirable for the end customer?

The next session that I attended was on "Designing for video experiences" by Supreet Singh, Microsoft. This was a completely new topic for me as I haven't read up much on video streaming. Though it was slightly more on the technical side, it was useful to learn on adaptive streaming and caching techniques.

I presented the first afternoon session on "product positioning". After the session, I got some good feedback and felt glad that a few people found it to be useful. Though I was presenting to an audience after a long time (almost a year ever since I completed my PGSEM at IIMB), I wasn't feeling nervous. I should thank my 4 year stint in Oracle Toastmasters for getting rid of stage fear. In terms of structure, I had planned out an outline a week in advance and prepared my content accordingly. After the session, I was thinking about areas where I need to improve in terms of my presentation skills.

   * I need to have a lot more examples handy to illustrate what I'm trying to say.
   * Shifting the discussion between the speaker and the audience could be much more smooth so the points conveyed by audience can be captured or repeated to the benefit of others

My presentation is available on slideshare. If you are interested, do check it out -

Product Positioning

View more presentations from Anuradha Sridharan

The last session was a panel discussion on social media, moderated by Amitoj Singh from Wipro. The panel brought out some interesting insights on accountability and ROI in social media initiatives.

* Rajesh from BrioTribes Technologies brought out an interesting point. For measuring accountability, the three actors involved in advertising are to be considered - brand owner, advertising enabler, customer

brand owner - The ads/creatives should talk about benefits customers actually get and shouldn't exaggerate.
advertising enabler - Correct measurement of impressions or clicks
customer - don't just complain about bad service. Also provide good feedback in case of good experiences

* On Privacy, Ganga from Yahoo! mentioned that next generations would care much less and so privacy will not get as much attention as it gets now. On attributing the customer's interest towards a brand, he mentioned about customers viewing branded display ads while they browse and the brand gets registered in their minds. When they are actually interested in making a purchase, they search in Google. So the attribution which led to customer's interest is not very clear in such cases.

* There were also some interesting questions which were discussed - Will social media replace print and TV? What is the worth of a Like?

It was a very useful and interesting Saturday, catching up with ex-colleagues, meeting new people and discussing ideas. Glad to see such forums are getting initiated. As a pleasant surprise, Yahoo! gave us all a bean bag to carry home !

Enrich your time as a product manager

2010-10-08T03:53:00.000-07:00

Based on the points I put together for a presentation in the recent IIMB product manager's conclave, Bangalore

One of the best things about being a product manager is the number of activities one gets to work on in a day. Broadly, we can classify these activities into three categories – strategic, tactical and operational. All three categories are essential in solving market's problems and adding value to your target customers. What matters most is the percentage split a PM allocates in each of these categories in a given time period. There are no fixed guidelines on a percentage split that will work for a successful PM. But the more time a PM spends on strategic activities, he/she can create a bigger impact in the target market, thereby a bigger impact to his/her organization.

Observe how your time gets spent in a week, consciously noting down the different tasks/activities that occupy your time - the interruptions, context switches, phone calls, emails, meetings, casual discussions, status updates, ideation, brainstorming etc. Group your time under the three different categories and compute your percentage split of strategic, tactical and operational activities. If your strategic percentage is higher compared to the other two, you are doing an excellent job. For the rest of us, we have work to do to reallocate the percentages.

First, see if you will be able to delegate the operational activities to business operations and technical sales support teams. If initial handholding is needed, give the required support but eventually they should be able to take care of customer complaints and issues independently. For tactical activities such as product demos and requirements review with stakeholders, requirements prioritization and bugs triaging, allocate a fixed time in your calendar preferably the time of the day when your ideation or thinking hats would like to take a break.

As a product manager, one has to constantly keep abreast of the market situation, industry updates, competition growth and developments in related industries. These would give you useful insights which would help you plan your product roadmap. Subscribe to relevant blogs and news articles and ensure you catch up on reading on a regular basis. Setup 30 minutes in your calendar exclusively for catching up on these blogs everyday. Most importantly, to plan a high impact product roadmap, interfacing with customers preferably face-to-face or at least over the phone will give you a better understanding of their pain points and how your product is solving or not solving those pain points for them.

With inputs coming from all these different sources, it is important that you spend some uninterrupted time with yourself, interpreting these different inputs and brainstorming on how you can evolve your product in the next few months. I have found timeboxing / Pomodoro techniques to be very useful to ideate or brainstorm within a specific box of time.

I hope some of these points are helpful in enriching your precious time as a product manager and launching awesome market oriented products.

User Personas

2010-05-17T04:07:00.000-07:00

Having touched upon the idea of integrating user behavior into the product design in the previous post, let me explore further on this topic. One of the approaches that I have found to be very useful is this idea of "user personas".

By trying to build a persona, one gets to understand the intricacies of the user behavior. This provides valuable inputs that can be fed into the product design.

A user persona is a mechanism to understand the potential users of your product or service. The idea of a persona derives more from the behavioral and psychographic aspects of the users.

In order to build a user persona, explore the following questions:
* Who is my customer?
* Where does he live?
* What does his typical day look like?
* Whom does he interact with on a typical day?
* What motivates him to do something?
* What irritates him the most?
* What is his typical personality?
* Is he intrinsically or extrinsically motivated?
* Under what circumstances does he feel the pain point that you are trying to solve?
* What are the after-effects when he faces the pain point that you are trying to solve?

It helps if you can build a story around this user by giving a fictitious name and articulating his environment. You can also come up with hand sketches and drawings to illustrate the personality of the user of your product idea. This can provide useful and interesting inputs to your design and engineering teams.

If your product or service is catered to different market segments, build a user persona that represents each of these segments. Highlight the difference in the behaviors of these different users.

The best time to take up this persona building activity is just after you are done with segmentation of your market and just before you formulate the product strategy. With segmentation in place, you will exactly know which markets to target and depending on the target segments, whether the personas will be different. After you have the personas clearly defined, it will be much more easier to think about your product roadmap and the needs you will address for your target segments.

For more information on personas, check out these blogs:
http://www.buyerpersona.com/2010/05/how-kristine-developed-a-great-buyer-persona.html
http://carsonified.com/wp-content/uploads/2009/10/personas_final_b.jpg
http://bonfireda.com/docs/The-Power-of-the-Persona.pdf
http://www.savvyb2bmarketing.com/blog/entry/580831/getting-back-to-the-roots-of-buyer-personas-interview-with-tony-zambito-of-goal-centric

User behavior and product design

2010-04-25T10:22:00.000-07:00

I use a Yahoo! mail account for my personal emails and I have subscriptions to many group emails. Over the past few months, my mailbox has been overflowing with many unread emails as I tend to scroll through the list and read only the most important ones at the beginning of my day. I have unsubscribed from many group lists to keep the incoming information under control. However there are some groups in which I might get a few important messages occasionally which I do not want to miss out. So I decided to create a few filters and organize my inbox.

This is exactly THE time in the lifecycle of product-user interaction when one starts to think about filters in a mail product - when there is a bunch of unread mails and the user feels that it is getting unmanageable and wants to get organized; not when the time he/she creates a new mail account and immediately starts to create filters.

Coming back to my problem, I located the "Filter emails like this" and created a filter. So far, so good. But to my utter disbelief, I couldn't see the "run filter" or similar such option. I wondered if this feature was hidden somewhere that it wasn't evident to me. After googling for a bit, I found out that such a feature doesn't exist in Yahoo! mail. Disappointed with the lack of this feature, I dropped the effort of organizing my inbox.

This experience triggered a thought process of how one should go about integrating user behavior into the product design. Before designing a product's feature or even a minor functionality, ask yourself these questions -
1. When will my user explore this specific functionality?
2. What are the circumstances under which this particular feature will be used?
3. What is the motivation factor that will enable the user to try out this feature?

Evaluate the physical circumstances (place of usage), the psychological state of the users (positive or negative frame of mind) and the expected outcome (not only from a product point of view but also from the user's intended action).

More to follow on this topic.

Note taking

2009-12-10T02:20:00.000-08:00

As a product manager, I receive information from different sources at all possible times of the day - emails, action items, random ideas/thoughts, meeting notes, telephonic discussions with various stakeholders, interesting nuggets of information from blogs and news sites, useful links for future references etc. Having made the shift from an engineering role to a product management role, the first challenge that I had to face was to manage this sudden pile of information. I initially made notes in a single text file and searched through this file whenever I need to refer. But this was proven to be a cumbersome task when I had to organize this information into clear groups. Then I shifted to a model of creating separate text files based on the categories - Project Ideas, Tasks, Meeting Notes, Conference call discussions etc. This was working well for a while until I realized it wasn't easy to transfer the information collected in this manner across different computers.

I stumbled upon this application "Evernote" while reading through one of the productivity blogs. I fell in love with this application instantly and it has been a constant companion for the past one year both in my professional and academic life. I can access my account across multiple computers and synchronize the contents. This had solved the immediate painpoint that I had faced in note taking using text files. The interface is very intuitive. I can create multiple notebooks to organize the different categories of information that I want to track. I have created a notebook named "Inbox" to capture every kind of input that I come across which has to be tracked for future reference. Then I just drag and drop the individual notes from this notebook to other notebooks depending on the category they belong to. I can clip images, web content (from Firefox) and emails (from Thunderbird) through the plugins that Evernote provides. Whenever I attend any meeting or conference call, I quickly jot down all the points being discussed and capture the action items. Checkboxes can also be added in front of the action items in case one wants to identify the tasks to be taken up after the meeting.

Before I have a discussion with either my manager or my peer, I note down the questions and points to be discussed. During the discussion, I capture the responses either in a different font or color. This helps me to quickly go over the points discussed and plan the next steps accordingly. Search feature is very useful given the humongous amount of information one has to deal with on a daily basis. Although many Evernote users find the tagging feature very useful, I still haven't found valid use cases for myself in order to use this feature. My current setup seems to work just fine.

The value provided by this free application is just tremendous. Definitely worth giving it a shot!

Share the risk

2009-11-15T23:23:00.001-08:00

It's interesting to analyze the low penetration of e-commerce in India from a consumer behavior perspective. Why are Indian consumers not really buying this idea of e-commerce? What are the critical factors that prevent them from becoming an actively engaged buyer in the Internet marketplace? Although the factors could be many, I would like to look at it more from a risk perspective.

Pick up any text on consumer behavior and you will come across this relevant concept called "perceived risk". Schiffman and Kanuk in their book on consumer behavior define perceived risk as "the uncertainty that consumers face when they cannot foresee the consequences of their purchase decisions".

Although Internet has become a powerful tool in enabling information search and content aggregation, many consumers still prefer to make the final transaction by visiting a store. There are certain uncertainties in the minds of consumer that need to be addressed.

Consumers think about the following consequences before transacting online:

- Is my financial information secure? Has the correct amount been debited from my credit card? What will happen if there is a network issue and the financial transaction between the e-commerce provider and my bank is incomplete? How do I resolve such issues?

- Will the product that I order be delivered on time? Will there be any issues with the quality of product delivered? What if I'm not happy with the product? How do I return?

The first set of questions can be classified under "financial risk" while the second set of questions can be classified under "functional risk" or "time risk".

How can e-commerce providers ensure the financial risks are mitigated? Although transactions using standard payment gateways are secure, the firms need to ensure the consumers are made aware of the facts in case of any issues. The e-commerce providers should take responsibility to enable safe transactions. In case of an issue, the provider shouldn't delegate the responsibility of issue resolution to the consumer. Instead, he can help the consumer in resolution by working with the bank and payment gateway providers. This will help a great deal in increasing the trust levels of the consumer. Completion of a financial transaction in a safe and secure manner is a basic hygiene factor that e-commerce providers should take care of. They should work with banks and payment gateway providers to identify and set the right performance SLAs.

The time risk elements can be alleviated by letting the customers know in advance when exactly the product is expected to be delivered. The e-commerce provider has to be specific with the timelines. Individual status tracking notices such as "Product dispatched through XXX courier service - tracking ID yyy" can also be emailed so the consumer doesn't get anxious.

Return policies and warranties should be provided to the consumer as part of the transaction flow so the consumer can review them and continue with the transaction only if he agrees with the policies set by the e-commerce provider. The risk levels could be reduced by being transparent and providing the required information as part of the buying cycle even though the customer may not have asked for such details explicitly.

As a service category, if e-commerce has to evolve and grow, these perceived risks ought to be resolved so that consumers find the service to be more credible and trustworthy. Unless these basic factors are taken care of, the industry will continue to face challenges in growth.

Navigation for your mind

2009-11-15T23:16:00.000-08:00

I'm an ardent believer of mindmaps. I have been creating a lot of mindmaps in my professional and student life. Whenever I need to work on a presentation or a report on a relatively new topic, mindmaps have proved to be very helpful. As I read up on different aspects related to this topic from various sources, I create nodes with the information I have collected. After a thorough research, my mindmap is filled with little nuggets of information in a somewhat organized fashion. Once I sit down to write the report or make the presentation, I just need to refer to this huge mindmap and prepare the material as needed. This last step takes little time compared to earlier days when I used to open a document and start collecting my research notes directly and then organize the content in a presentable manner.

In projects or tasks where you have little prior knowledge or the outcome is not very clear, mindmaps help to take the next set of actions and capture the details in a single place. At present, I'm working on a presentation on an industry about which I have little prior knowledge. I have been doing a lot of secondary research, reading up market research reports and press releases. In my mindmap, the root node is the industry. The first level child nodes are market statistics, key players, revenue models, current differentiating factors and challenges.

I also have two child nodes -
- Ideas to capture my personal thoughts as I work on this project and
- parking lot to capture interesting tidbits and facts

These child nodes then branch further into more data and information gathered in the past few days. I also highlight important points as I build the mindmap. When I work on the powerpoint deck, I find it extremely easy to sort out the relevant details and organize the presentation.

I have two mindmap softwares in my laptop - XMind and FreeMind. Both are easy to use and very intuitive. You can also export the mindmaps to jpg files or pdfs.

Mindmaps help to sort out relevant knowledge from the overload of information we get from various sources. I highly recommend using mindmaps for any kind of research, exploratory or academic work.

Healthy breakfast in multiplexes

2009-11-03T04:14:00.000-08:00

Years ago, when there were fixed timings for movie shows in cinema theatres (11 AM, 3 PM, 6 PM and 10 PM), a bag of popcorn and a glass of pepsi were an ideal combination to munch and enjoy the movie. With the proliferation of multiplexes, there are shows at different timings starting from 10 AM. Some of the screenings are at odd hours - for instance 12:30 PM show. It is too early to have lunch prior to the movie and too late to have lunch after the movie, especially if the movie runs for 3 long hours. The same problem occurs with a Sunday morning show at 10 AM. Sundays being the only days where most of us get a chance to enjoy sleeping until the sun rays start to peep in through the window. Mornings are also the times when the ticket rates are relatively less expensive compared to other show timings. So what do we do? We end up waking at around 9ish, have a quick bath and rush to the multiplex without breakfast. Although popcorn and pepsi is the perfect combo, that's not healthy at all and can never replace a breakfast.

How about idlis chopped into manageable chunks that you can eat them using a fork while watching a movie? I'm not talking about regular idlis here but the different flavored ones like podi idli (sprinkled with spicy gunpowder) or whole moong idli that doesn't really need a sambar or chutney as accompaniments. Maybe, stuffed paranthas can also be split into pieces and sold as a pack. Before entering the cinema hall, one can grab a pack of these idlis or paranthas, enjoy the movie without the guilty feel of skipping breakfast and enjoy popcorn and pepsi during intermission.

Probably, Mr and Mrs.Idly can explore this idea further and test out this concept in prominent multiplexes like PVR or Inox.

Is this a plausible business idea? Or am I just thinking about a painpoint I faced as a customer of PVR Cinemas?

Notes from Nasscom Product Conclave - Oct 2009

2009-11-03T02:08:00.000-08:00

Last week, I attended the Nasscom Product Conclave on Oct 27 and 28. Although I couldn't attend all the sessions as they were overlapping, I managed to attend a few interesting sessions and panel discussions. Most of the discussions were focused on issues related to startups, business plans and GTM strategies. Focus on specific product related issues was rather missing. But overall, it was a set of useful discussions.

The twitter session was entertaining but I don't really agree with some of the strategies suggested by Guy Kawasaki in using twitter as a marketing tool. Bombarding the followers with interesting links will just be an overkill in order to add more followers. But Guy is an entertaining speaker and definitely a good marketer. I'm sure the number of pageviews to Alltop would have increased in the past one week.

Raw notes from the sessions below:

Guy Kawasaki's key note (The art of the start)

Put everything in the cloud
Ship, then test
Use TweetMeme in your blog
Forget venture capital
Niche thyself (I agree with this completely)
Don't let the bozos grind you down
Position yourself in a 2*2 where you are high on uniqueness and high on value

Workshop on Marketing and Branding Strategies for Product Organizations

"Product made in factory, brand is what customer buys" - David Aaker
"First they ignore you, then they laugh at you, then they fight you and then you win" - Mahatma Gandhi
Brand communication should make you relevant to your customer and different from your competition
Media and Public relations have been leveraged well by Infosys to build their brand
Three customers of your brand - Investors, Consumers and Employees
Consumer Experience - more important than brand identity or advertising
There is very little or no difference among products which creates the need to identify the unique value proposition (UVP)
UVP includes everything that engages a customer
Always stay in touch with consumer and buyer behavior
Product has become the minimum hygiene factor for all product companies. Uniqueness has to be derived outside the product
In the initial stages of the company, the brand is "YOU"
In many of the business plans, questions like "Who are you building the product for?", "Is there a need?" are not answered well
You need to justify the marketing spend in terms of RoI when you mention your marketing plans as part of your business plan. Calculate the marketing spend per acquired customer and the revenue gained per acquired customer
Keep asking "How will I get my first customer?"
There is a need for an evangelist within the company for brand creation
You need to identify points of dissatisfaction. You cannot sell to a satisfied customer
Customer service also helps a lot in building your brand. People don't have problems with problems but the ability to respond to problems and being honest about them is critical for a start-up
Keep questioning "Do I really want to build my startup in a crowded marketplace?"
During customer presentations in a B2B scenario, do not directly pinpoint the customer's inefficiencies. Let the customer open up and talk about the issues they are facing. Ensure you are able to steer the discussion to get the customer to talk and then explain how your product can solve the customer's issues

Panel discussion: Product Strategies in the telecom sector

VAS contributes to 8 to 10% of operator revenues in India compared to 20% in LATAM
Product Management capabilities needed in the sector to build products and sell to international markets
Identify the right partners in delivering end-to-end solutions. Ensure there is effective agreement on content aggregation with providers

Keynote by Pallab Chatterjee - MD and Operating Partner, Symphony Technology Group

Curtis Carlson's definition of innovation - Creation and Delivery of new customer value in the marketplace with a positive return for enterprise
Value proposition identification (using NABC model)
- the important customer Need
- the unique, compelling Approach
- the superior, customer Benefits per costs
- when compared to the Competition
Innovation Index = Value/(Cost*Time)

GTM strategies for product startups

Web presence more important in the consideration stage of buyer lifecycle
Product knowledge and passion to sell are just not sufficient for selling
Connecting to end users should be continuous either through newsletters, new product releases etc
Ensure enough efforts are spent towards sales resource readiness
Price = Value = Perception
Tools for GTM
- Affiliate Marketing
- Paid Search
- Organic Search
- Free Trial
- Brand advertising
- Email
- A/B testing

Panel discussion on Accelerating Product Innovation

Innovation must be to India what quality is to Japan
Mindset towards innovation - deference to the developed world, deference to industry giants and deference to industry and market trends
Innovation starts with a challenge and capabilities are acquired next
Deference v/s Positive Irreverence
Secondary research or brainstorming not sufficient to validate a new product idea

Getting started

2009-11-03T01:52:00.000-08:00

This has been one of the long pending projects that I wanted to kick-start. I plan to use this space to share my thoughts on products, marketing, entrepreneurship and many other aspects that I am interested in my professional life. My personal blog "My nest" been a good collection of some of the interesting things that's happening in my life. It's good to see that I can go back to 2005 and read about some of the memorable incidents through "My nest".

I hope "Producteer" becomes the host to interesting and useful information related to my professional life that I can look back years later.